Who Am I?
I'm Fate Darwish, a business leader with more than 13 years running commercial and education teams across Australia and the GCC, including a $63M regional P&L, and the founder of Clearmapped.
My career has spanned luxury retail, beauty, education, and professional services. I've built and led teams at L'Oréal, Al Tayer Group, and Qatar Airways, and have led product and education teams in both global corporates and the professional-training sector.
I'm also a Certified Digital Learning Professional with Distinction, which means when staff training is part of the plan, I design and deliver it myself rather than just advising on it.
I'm based in Melbourne and work with SME owners across Australia online via Google Meet. No travel required. No wasted time.
What Makes Clearmapped Different?
Most AI advice comes with an agenda. A software vendor wants to sell you their platform. A tech consultant wants to build you something. A big consultancy wants a long engagement.
Clearmapped has none of that.
I have no software to sell. No implementation quota to hit. No referral agreements with vendors. My only job is to give you an honest answer about what AI can and cannot do for your specific business and then let you decide what to do with it.
That independence is not a feature. It is the entire point.
I also bring something most AI consultants cannot, I have actually run businesses. I understand what a bad hire costs, what a slow month feels like, and what it means to make a decision when the stakes are real. I am not theorising. I am speaking from experience.
Ready to Have an Honest Conversation?
Book a free 15-minute discovery call. No pitch. No obligation. Just a straight conversation about your business and whether Clearmapped can help.